After a series of takeovers, buyouts, and corporate restructures, Snapple wanted to return to its roots as a funny, quirky, and lovable brand. The kind of brand that had developed such a strong grassroots following that its advertising could feel like it came from a passionate loyalist who had too much time on his/her hands.
We elevated the bottles to character status and built an entire lo-fi world around them. From a town inspired by Snapple itself, to Ralph, the guinea pig owned by the sister of a Snapple employee, every element highlighted the brand's role as the quirky, alternative choice in the crowded beverage marketplace.
One Show – Merit