KFC

Mired with struggling sales in North America and inconsistent and often confusing menu offerings, KFC approached us with the task of creating their first ever global tagline, positioning, and creative umbrella.

With "So Good," we created a platform that could speak to both KFC's famous recipe as well as the visceral, emotional reaction associated with biting into a perfect piece of chicken. As a result, we directed creative that was executed successfully across this globe in a number of languages and distinct cultures.

Agency: Ogilvy