Acqua Panna

In the second iteration of this campaign, we showed that Acqua Panna, the treasured water of Italy’s powerful Medici family since the 1500s (and sister-brand to San Pellegrino), was both great-tasting and the preferred water of taste-makers for over 500 years.

We used the bottle across all media to explain the relationship between Acqua Panna and fine dining, art history, and the dramatic legend of the Medicis.