Holiday Inn Express

Holiday Inn Express asked us to revive their iconic "Stay Smart" campaign after a seven year hiatus. We re-launched the campaign through a series of TV ads with new twists on the beloved "…but I did stay at a Holiday Inn Express last night" premise.

We expanded the well-known line to places the previous campaigns never explored, including experiential, on-property, outdoor, and a 75-foot billboard in Times Square.

Featured in Adweek, Creativity, NY Times, USA Today

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